Mr. Zac Hollis, Brand Director, ŠKODA AUTO India, said, “The decision to increase prices from January 1, 2022 is a result of the rising input costs and increased operational costs. Despite the macro-economic challenges, we have worked to ensure that the customer impact in terms of the incremental price increase is minimal. We will continue to offer the best in quality and value, as we look to build the ŠKODA brand in India.”