IKEA answers the call to “When is IKEA coming to North India” with the launch of online deliveries
● Introduces online deliveries in Delhi-NCR and 9 satellite markets starting March 1
● 7000+ good quality, affordable, sustainable and thoughtfully designed products
● 100% EV-led deliveries
● Close to 1 lakh customers from Delhi NCR are already a part of the IKEA family members' community
IKEA, the world’s most loved 82-year-old Swedish home furnishings retailer, announces entry into its much-anticipated market, North India with the start of online delivery across Delhi-NCR and 9 satellite cities including Agra, Prayagraj (Allahabad), Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, and Varanasi. Starting March 1, customers from these markets will be able to seamlessly explore and shop its range of 7000+ products and solutions through the IKEA app, www.ikea.in website, and using its shop by phone assistance. Customers will not only enjoy the ever-so-iconic DIY way of assembling IKEA furniture but also benefit from the brand’s home furnishing expertise through remote planning, interior design services, and seamless assembly and installation support.
“Ever since our first store opening in Hyderabad, IKEA continues to receive endless love and anticipation from the north of India through hundreds of orders coming in from these cities through our B2B channels, consistent online visitation, app downloads, as well as a steady stream of social media enquiries. This has been a missing piece in our India story. Now, it's our turn to reciprocate and we’ve been eagerly waiting to bring IKEA to North India. As we continue to strengthen our omni-channel growth in the country, this launch in Delhi NCR and other markets will be a strong foundation for our future growth in the region.”said Susanne Pulverer, CEO & Chief Sustainability Officer, IKEA India.
North India is undeniably India’s largest home furnishings market. IKEA aims to unlock this opportunity through its decades of experience in shaping the category and leadership when it comes to learning about life at home around the world and in India. This deep understanding comes from years of curiosity and commitment to learning—conducting thousands of home visits across India to go beyond furniture and truly grasp how people live, their daily rituals, needs, and aspirations. By combining these insights with continuous research and global expertise, IKEA will ensure its solutions are relevant, smart, and affordable, making everyday life better for many people.
In India, IKEA welcomes close to 300+ million online and offline visitors and more than 2.7million IKEA Family Members. Even before its formal entry into the market, Delhi NCR has already seen close to 1 lakh customers sign up to be part of this community. The sheer size of the market, the diversity in homes and needs in the region, speedy digital adoption, and the scope to establish an organized category play coupled with the vision to create a better everyday life for the many steers the way for IKEA in this next phase.
“With our deep understanding of unique life at home needs in India—whether it’s multi-generational living, low-cost living, raising children, or optimizing small spaces—we aim to bring meaningful solutions to the north that will allow us to make these solutions and our wide range of products accessible to many even as we move closer to launching our stores in the region soon. Over 30% of our sales currently come from online, making e-commerce a powerful and fast-growing channel for IKEA in India,”says Susanne Pulverer.
The e-commerce-first approach allows the brand to reach more customers quickly while gathering valuable insights into their needs and preferences. This will help make future stores more locally relevant and efficient. The introduction of IKEA Kreativ, an AI-driven tool that lets customers virtually redesign their living spaces with IKEA products, will further enrich these insights, especially given the market’s strong affinity for design. Combined with the 365-day returns policy, this creates a solid foundation for trust in the brand’s quality promise.
To support this long-term growth in the market, the company also launched its first central distribution centre in Gurgaon earlier this week. This 180,000 sqft state-of-the-art facility will accommodate both the e-commerce expansion and the upcoming large-format stores in the IKEA-anchored Ingka Centres projects in Gurgaon and Noida. IKEA will continue to develop more effective replenishment and fulfilment capabilities while transforming last-mile deliveries to ensure faster, more conscious, and affordable deliveries. To achieve its climate goals by 2030, IKEA India plans to transition to 100% electric vehicles, starting with all deliveries in the north electrically powered by its delivery partners.
India holds a unique and strategic position within the global IKEA ecosystem with an extensive and integrated IKEA value chain present in the region. By bringing the forces of Inter IKEA Group and Ingka Group including Ingka Centers, Ingka Digital Hub, Ingka Global Business Operations (GBO), and Ingka Investments, and the independent – IKEA Foundation, the groups are connected with its customers, co-workers, suppliers (their co-workers), social entrepreneurs, and local communities. IKEA businesses have a four-decade-long history of sourcing from India – developing, sourcing and supplying IKEA products globally.
