Bengaluru girl crowned ‘Sleep Champion of the year’ by Wakefit.co, takes home INR 9 lakh
Registrations for The Wakefit Sleep Internship Season 4 – Batch of 2024 now open!
Wakefit.co, one of India’s largest D2C sleep and home solutions company, today announced the winner of The Wakefit Sleep Internship Season 3. Saishwari Patil, a Bengaluru based auditor, earned the title of ‘Sleep Champion of the year’, and took home INR 9 Lakh. As part of this unique and coveted internship program, 12 candidates were shortlisted from over 5 Lakh applications received from across the country, all of whom had thrown their hats in the ring for the opportunity to sleep and become a millionaire. With over 7000 hours of sleep logged across the season between 12 interns, 4 finalists were selected to compete in a live sleep-off in custom sleep pods against each other. While all selected interns earned INR 1 Lakh, Saishwari emerged as the clear winner of The Wakefit Sleep Internship Season 3 with a record sleep efficiency score of 99%. The finale was also captured live on camera and can be viewed here.
The Wakefit Sleep Internship has become an iconic property over the last 3 seasons, which is a testament to Wakefit.co’s mission of making India sleep better. In its trademark out-of-the-box approach, Wakefit.co introduced Sleep Internship, to incentivize people to sleep. Across 3 seasons, the property has attracted over 10 lakh registrations and engaged 51 interns who have collectively earned INR 63 lakh in stipends. Building on this success, the company announced the opening of registrations for The Wakefit Sleep Internship Season 4, calling out for entries from all those who love sleep. Interested candidates can fill in their entries here. The winner of Season 4 can take home up to INR 10 Lakhs.
The 7th edition of Great Indian Sleep Scorecard 2024 reported that nearly 50% of India wakes up feeling tired. Due to factors such as long working hours, poor sleep environment, stress and anxiety, lack of physical activity, etc., sleep deprivation has become very common in the country. The Wakefit Sleep Internship is the company’s tongue-in-cheek way to rekindle India’s relationship with sleep, by incentivising the interns with a stipend. With the launch of Season 4, Wakefit.co aims to strike a chord with people who are not able to prioritise sleep in the pursuit of personal and professional
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Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co, said, “The inspiration behind the Wakefit Sleep Internship was our unwavering belief in the importance of quality sleep for a healthy and productive life. We believe that The Wakefit Sleep Internship is a powerful way to drive this narrative. By incentivizing people to prioritize their rest, we aim to change the perception of sleep from a non-essential and ignored activity to a vital component of well-being.”
He also added, “With the proposed bill to increase work hours for the Indian workforce in certain parts of the country, the importance of quality sleep has become all the more crucial. The Sleep Internship aims to highlight the critical role that sleep should play in everyone's lives while also encouraging people to take their sleep health seriously. We strongly believe that this initiative will positively impact Indians, while also improving productivity, and promoting better health.”
Kunal Dubey, CMO, Wakefit.co, said, “The tremendous response from Season 3 of The Wakefit Sleep Internship has inspired us to elevate this year's program with more engaging and impactful elements. As we open registrations for Season 4, we invite sleep enthusiasts from across the country to join us in this unique initiative. Through the Sleep Internship program, we aim to instil the mindset that quality sleep is essential for productivity and holistic wellness.
He also added, “Staying true to Wakefit.co's quirky and vibrant brand persona, we have designed the Sleep Internship program to not only promote the importance of quality sleep but also to make the journey as enjoyable and memorable as possible. This initiative strongly aligns with our dedication to making quality sleep a priority for all.”
Arun Iyer, Founder, Spring Marketing Capital, said, “The Wakefit Sleep Internship has been a sensation since it first launched in 2019, garnering over a million applications across three seasons. With this strong response, it is clear that the excitement around this unique initiative continues to grow. Wakefit.co is now inviting all sleep enthusiasts to register for Sleep Internship Season 4, where the journey to becoming India’s next Sleep Champion promises to be more enriching than ever.”
He also added, “Participants will be equipped with a high-quality Wakefit.co mattress and an advanced sleep tracker to help them excel in their sleep journey. Additionally, the interns will also dive into a series of fun and engaging sessions with sleep experts, fitness professionals, nutritionists, and wellness coaches, all designed to improve their sleep quality and health.”
Wakefit Sleep Internship has been one of the most viral campaigns since its launch in 2019. With over 10 lakh applications across 3 seasons, the company now invites people to register for Wakefit.co’s Sleep Internship Season 4 and compete for the title of India’s next Sleep Champion. The interns will be selected through a rigorous process, and will be provided with a state-of-the-art Wakefit.co mattress and a sophisticated sleep tracker. Through the course of the 60-day internship, the interns will be engaged in various empowering sessions and activities with sleep specialists, fitness professionals, nutritionists, wellness experts, etc that are specially curated to help improve the quality of sleep and overall wellness.
